Published October 7, 2026 in Market Update

Primary market has more room to negotiate than many sellers expect

By Savanna Schrader - Broken Bow Realtor

Real estate, Primary market

The one fact that changes what a seller should do right now: the Real Estate Data Aggregator counted 9.3 months of supply in ZIP 74728 for the three months ending August 31, 2026. That means buyers have choices, and pricing sharp is the job.

For context, the National Association of Realtors put the national supply at 4.9 months, already the highest level in over ten years. Primary market is running nearly double that. Buyers here have real leverage.

What buyers are actually paying

The Real Estate Data Aggregator found homes sold for 96.9% of list price on average. That is down 1 point from the same months in 2025. It is a small dip, but it is real. Most sellers are getting close to their ask. Not every seller is.

Only 14.1% of homes sold above list price, down 2.3 points from a year ago. That means more than 8 in 10 homes sold at or below asking. Buyers who wait for the right home are finding room to talk.

Prices are up, and so is activity

Here is the part that surprises people. The Real Estate Data Aggregator counted a median sale price of $660,000, up 19.3% from the same three months in 2025. That is a big jump. At the same time, 121 homes sold, up 80.6% from a year ago. More homes are trading hands, and at higher prices.

Pending sales also rose 31.5% year over year, according to the Real Estate Data Aggregator. Buyers are moving. They are just moving carefully, and they know they have options.

How long homes are sitting

The Real Estate Data Aggregator put the median days on market at 104 days. That is 19 days shorter than a year ago, which is good news. But 104 days is still a long time. Homes that are priced well are moving faster. The ones that sit are telling you something.

Only 14.9% of homes went under contract within two weeks of listing, up 7.3 points from 2025. That share is growing, which means sharp pricing is working. The rest of the market takes longer.

The rate picture right now

Freddie Mac put the 30-year fixed rate at 7.28% as of October 1, 2026. The 15-year fixed came in at 6.60%. Realtor.com noted that rates crossed 7% in late September for the first time since January 2025. That affects what buyers can afford, and it shapes how hard they negotiate.

Nationally, the Federal Housing Finance Agency reported U.S. house prices rose 2.1% year over year between the second quarter of 2025 and the second quarter of 2026. Primary market's 19.3% price gain, counted by the Real Estate Data Aggregator, runs well ahead of that national pace.

What this means if you are selling

Supply is high. Rates are above 7%. Buyers know it. That does not mean your home will not sell. It means the price you pick matters more than last year's momentum. Homes priced well are selling, and selling faster than a year ago.

The 19.3% price gain the Real Estate Data Aggregator counted is real. But that average covers a wide range. Some homes drove that number up. Others sat for months. Where your home lands depends on the street, the condition and the price.

What this means if you are buying

With 9.3 months of supply, you have room to ask questions and take your time. Homes that have sat past 104 days may have more flexibility. Not every seller will move on price, but more will than in a tighter market.

One more thing: these numbers cover all of ZIP 74728. One street can read very differently from the whole ZIP code. If you want to know what the numbers look like right where you live, just reach out.