Published October 11, 2026 in Market Update

Primary market homes are selling faster, even with rates above 7%

By Savanna Schrader - Broken Bow Realtor

Real estate, Primary market

Freddie Mac put the 30-year fixed rate at 7.40% as of October 8, 2026. That is a real headwind. But buyers in Primary market are still showing up.

The Real Estate Data Aggregator counted 121 homes sold in ZIP 74728 during the three months ending August 31, 2026. That is up 80.6% from the same months of 2025. More buyers closed, even with rates where they are.

Homes are moving faster than last year

The Real Estate Data Aggregator put the median days on market at 104 days for the three months ending August 31, 2026. That sounds long, but it is 19 days shorter than the same period a year ago. The direction matters.

The Real Estate Data Aggregator also found that 14.9% of homes went under contract within two weeks of listing. That share is up 7.3 points from a year ago. Not every home moves fast, but more of them are.

Prices are up, but sellers are not getting everything they ask

The Real Estate Data Aggregator put the median sale price at $660,000 for the three months ending August 31, 2026. That is up 19.3% from the same months of 2025. Prices are climbing.

Still, the average sale price came in at 96.9% of list price, down 1 point from a year ago. And only 14.1% of homes sold above list, down 2.3 points. Buyers have a little more room to negotiate than they did.

Supply is tighter, and new listings are coming in

The Real Estate Data Aggregator counted 367 homes for sale in ZIP 74728 during the three months ending August 31, 2026. That is down 12.8% from a year ago. Fewer choices for buyers.

At the same time, the Real Estate Data Aggregator counted 202 new listings, up 8.6% from the same period last year. More sellers are stepping in. That may give buyers a little breathing room going forward.

Months of supply dropped 10 months year over year, landing at 9.3 months, according to the Real Estate Data Aggregator. The National Association of Realtors put the national supply at 4.9 months. Primary market still has more inventory relative to the country as a whole.

The rate picture, nationally

Freddie Mac reported the 15-year fixed rate at 6.73% as of October 8, 2026. CNBC noted rates hit their highest level in three years, above 7.5%, earlier in October. Nationally, Realtor.com reported active listings up 6.7% from a year ago as of October 8, 2026.

Realtor.com also noted that homes nationally are spending 1 fewer day on the market than a year ago. That lines up with what the Real Estate Data Aggregator shows here in Primary market, where the drop is much larger at 19 days.

One thing worth knowing: these numbers cover all of ZIP 74728. One street can read very differently from the whole ZIP code. If you want to know what the data says about your specific block, just reach out.